Tencent plans to build a platform for independent designers to contribute emoticon designs, promising to share future revenues generated from QQ IM or mobile apps with them. The company will share 40%, 50% or 70% with designers, depending on the monthly sales of a series of emoticons — Tencent takes 30% if the monthly sales is under 20,000 yuan and takes 60% if it can generate more than 100,000 yuan per month.

Tencent said they had signed contracts with more than 200 animation studios, expecting them to design emoticons for its users.

Thanks to Line, a mobile messaging app developed by a Korean company, who has successfully monetized a large user base starting from paid emoicons, a number of mobile messaging/ social apps in Asia added a me-too emoticon market to their services; that includes Chinese mobile social app Momo and Tencent’s WeChat and Mobile QQ.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com