Alibaba Reportedly Acquiring Social Shopping Service Mogujie for $200 million

Update: Mogujie would announce US$200 million funding, instead of acquisition, from a group of investors excluding Alibaba in June 2014.

Alibaba Group reportedly is near acquiring Mogujie, a Pinterest-style social shopping service for $200 million.

Mogujie was founded by former Alibaba employees and is based in the same city as the e-commerce giant. Launched in February 2011, it would become one of the two largest social shopping sites in China. It’s direct competitor is Meilishuo which but is focused only on women.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom