There are worldwide app stores such as Apple’s App Store and Google Play, mobile marketing platforms like AdMob, or other services for them to reach audiences outside China. Fortumo, as a mobile payment solution though, drops in this category. The Estonian company has reached partnership with telecom operators in 80 countries to help app developers collect payments for one-click in-app purchases through carrier billing. What needs developers to do is embed the Fortumo SDK. Fortumo, of course, takes fees based on payments processed.

Fortumo set up its China office in early this year. The company agrees with many that, compared with bringing foreign apps to China, it may be easier to export Chinese apps to foreign language markets, especially developing markets.

At present Chinese apps, big or small, are very willing to test the water of overseas markets. As we discussed, reasons include that they think their development skills are well-polished, and users in the rest of the world are more willing to pay for apps or in-app content or services.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com