Boyaa Interactive, a Chinese game developer and operator, reportedly will go public on Hong Kong Stock Exchange in mid-Nov to raise between HK$936 million to HK$ 1.17 billion later this year.
Focused on card games, Boyaa released around ten casual games since its establishment in 2004, including Texas Holdem, Douzhizhu, Mahjong, Draco Big, Dice, Pool, Shuangkou Poker, Happy Baby, Ant Wars, among others.
Boyaa developed both mobile and web games, which are available on several platforms, such as Tencent and facebook, disclosed an employee of the firm.
The Shenzhen-headquartered company also made forays into global market by introducing games to nearly 30 countries including Thailand, South Korea, Japan, and Britain. The company claimed that it has attracted around 100 million users worldwide.
The market size of Chinese gaming industry reached 63.73 billion yuan in 2012, according to report released by Everbright Securities. Of which, client games account for 76.1% (48.51 billion yuan), web game represents 15.4% (9.79 billion yuan) and mobile game 8.5% (5.43 billion yuan).
The market size of smartphone games reached around 2.5 billion yuan in 2012. It is expected to reach 26 billion yuan by 2016 with the popularity of smartphone, improvement of hardware and reduction of traffic charges, the report added.
Image credit: Boyaa