The battle in OTT service sector is reaching a feverish pitch as major players of the industry competed to offer free data service via cooperation with telecom carriers. Laiwang and EasyChat, two latecomers of the industry, confirmed that they will launch free data plan to compete head-on with the current reigning WeChat, which reportedly recorded 600 million users (report in Chinese).

WeChat partnered up with Guangdong Branch of China Unicom this July to release WeChat Wo SIM card, which features low-budget data plan, blazing a trail in cooperation between telecom operators and OTT services.

After launching an ALL IN strategy for promotion of Laiwang, Alibaba recently confirmed that it is in talks with telecom carriers to offer free data plan for Laiwang and Mobile Taobao.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.