Xiaoying (aka VivaVideo), a mobile video app, received 5 million yuan ($815,037) of angel investment from Innovation Works, disclosed Han Sheng, founder of the company.

Different from other domestic video apps, Xiaoying gives priority to video editing features by simulating film production procedures in a bid to provide high-quality video beautifying service. It aims to become Meituxiuxiu, a photo editing app known for its beautifying effects for self-portraits, for mobile video industry, stated Han.

In addition, Xiaoying’s users can share the video clips to Sina Weibo, WeChat, QQ Zone, Tencent Weibo, and Renren.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.