Tokyo-headquartered app monetization service Metaps released DirectTAP, an ad network that connects advertisers and app developers with zero commission.

Highlights of DirectTAP are:

1) 100% Revenue Share: Direct-Tap is a new pay-per-click advertising network, which charges no commissions between advertiser and app developer, enabling app developers to earn the maximum advertisement revenue.

2) 100% Fill Rate: Along with the pay-per-click ads that are shown in DirectTAP, performance-based advertisements are used to fill remaining inventory, which in turn achieves 100% fill rate.

3) 100% House Ads: For developers wishing to promote their own apps, house ads can be used at no cost. It’s up to the user to choose the ratio of house ads and sponsored ads. With DirectTAP, it is possible to display up to 100% house ads.

For advertisers who want more: DirectT AP provides additional premium services such as consulting and ad optimization at an additional cost.

DirectTAP has been a closed beta that has grown to publishers with over 200 million downloads worldwide. DirectTAP only supports Android apps, but support will be extended to iPhone applications in the near future.

Emma Lee

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.