China’s leading online estate service Soufun launched Soufun Financial Service Platform today, offering third-party financial products to customers to cater for their funding demands for property acquisition, home leasing and decoration.

The service will be firstly launched in first-tier cities like Beijing and Shanghai, and then expanded to other cities, according to Mo Tianquan, board chairman of the company. Mo added that Soufun will join hands with financial institutions to roll out custom financial products for its members, and then, develop in-house financial products in the future.

In addition to mainstream domestic banks, the platform also established cooperation with foreign banks, such as CitiBank and SCB.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.