Shanghai-based Zhonglu Capital invested millions of yuan in Petta, a social networking app for users to share information, pictures, and videos of their pets. Petta will be released on both iOS and Android platforms before the Lunar New Year (report in Chinese).

Lv Bosen, founder of Petta, previously set up Poopur, a pet community acquired by dog lover e-commerce platform Goumin in 2012. Goumin has recently launched Aichongtuan, a group-buying app for pet supply.

Zhonglu Capital is also the angel investor of another leading domestic pet e-commerce platform Boqii, which booked more than 500 million yuan of sales this year.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.