Zhonglu Capital Injects Millions of Yuan in Pet-based Social Network App Petta

Shanghai-based Zhonglu Capital invested millions of yuan in Petta, a social networking app for users to share information, pictures, and videos of their pets. Petta will be released on both iOS and Android platforms before the Lunar New Year (report in Chinese).

Lv Bosen, founder of Petta, previously set up Poopur, a pet community acquired by dog lover e-commerce platform Goumin in 2012. Goumin has recently launched Aichongtuan, a group-buying app for pet supply.

Zhonglu Capital is also the angel investor of another leading domestic pet e-commerce platform Boqii, which booked more than 500 million yuan of sales this year.

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