App distributor and content manager Wandoujia released the newest issue of China App Index for last December. Mid-core games with card-collecting elements, longer game lifespan and personal travel apps are three major trends that rule Chinese app market in this winter.

1. Mad for Mid-core: Card Games Collect Gamers

“Mid-core” games have emerged in a niche between hardcore dragon-slaying RPGs and causal puzzle and side-scrolling runner games. Following the huge domestic success of I’m MT, Chinese publishers are crazy for mid-core games, especially ones that use card-collecting elements to drive gameplay. These games synthesize casual gameplay that hooks players in immersive game worlds that keep them interested longer.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.