The total revenues made by Chinese search services in 2013 is 39.32 billion yuan (about $6.5 billion), a 40.1% increase, according to the latest report by Chinese online data service iResearch. The increase rate is, however, lower than that for the previous year.

Keyword advertising as a percentage decreased too, from 76.2% to 74.1%. Advertising on browser landing page (in the case of Qihoo and Sogou) and directory sites (like Baidu’s Hao123) as a percentage decreased by 1% to 4.5%. Contextual advertising accounts for 13.7%. Non-ad revenues account for 0.3%.

When it comes to market share, Baidu, Qihoo and Sogou are the big three. In 2013, Sogou received strategic investment from Tencent and merged Soso, the search brand previously under the latter. Qihoo also pocketed Youdao which had no more than 0.5% a share in the last couple of years though.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com