Seasoned veteran of Internet industry Zhu Ming cofounded MorningTec, a licensed game distributor and mobile game development tool provider, with current CTO of the company Chen Wenqi in 2013. The company just secured 50 million yuan of Series A funding from Haitong Leading Capital Management.

The business model of MorningTec is to attract iOS-focused apps from European and the U.S. markets with its homegrown product Stella SDK II, a cross-platform mobile game development tool which helps developers to port an iOS app to an Android version. MorningTec will then operate these overseas licensed games in domestic market and share revenues with them.

This past Monday Zhu Ming shared with TechNode the difficulties and milestones of MorningTec in the past year. Zhu said that the first and foremost difficulty he encountered is the lack of talents, which in turn, makes it increasingly hard to make innovations, especially on technical levels. Moreover, it is difficult for MorningTec to enter the market, because companies that adopt similar operation models, like Chukong and iDreamsky, have established their presence in the industry. Fortunately, the growth potential of Chinese market is still huge.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.