LeTV, the Chinese online video and hardware provider, just launched a new smart TV model, Max70 with a 70-inch screen and powered by a Qualcomm quad-core processor.

An accessory accompanying Max 70 is a motion control camera that enables gestures and voice controls — unlike Samsung that has the camera built in. So far it’s unknown whether the motion control with LeTV will function well as the first ones won’t be available for purchase until February 25th.

LeTV is known for being always one step ahead of major online video services and, more recently, smart TV makers. It made a fortune through video right sales during the price war among other major Chinese video services. Before those video sites began producing original video content, LeTV had established a film and TV program production company LeTV Yingye. In late 2013 LeTV acquired a production company Huaer for 900 million yuan (roughly $150 mn) which has produced a lot of the most popular Chinese TV drama series.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com