Social Media Marketing Service Kmsocial Raises Series B Funding Led by Fosun

Kmsocial, a cross-platform social media marketing management service, secured tens of millions dollars in Series B funding led by Fosun Group’s venture capital arm Fosun Venture Capital Investment and followed by Series A investor Fidelity Growth Partners Asia (via Tech Sina).

Founded in 2010, Kmsocial is dedicated to provide high-performance social media management tools, helping customers to achieve efficient promotion across multiple social media. Visual maps are also presented to offer valuable information and data analysis.

The company’s core product is Kongming Social Management Platform, which offers services like social media monitoring, CRM, social network ads and data analysis, among others. Moreover, the firm also helps users to develop low-budget custom WeiboApp, third-party apps based on Weibo platform covering the categories of entertainment, life, information, etc.

The capital will be used in R&D of new products and team construction, according to founder and CEO of the company E Wei. Around 1,600 companies are using their services, citing official web of the company.

A raft of similar startups mushroomed in recent years, but with focuses on different aspects. 37degree gives more focus to content management, similar to another media management company Social Touch. Vmaibo includes the functions of reputation management, content push and Weibo tracking, WeiboReach analyzes the distribution channels of Weibo and Weiresearch features topic analysis and activity monitoring.

image credit: Kmsocial, Baidu