Ctrip has introduced WeChat Payment for purchases of train tickets, group-buying deals, gift cards and so on on web browsers. Soon its users will be able to but attraction tickets with WeChat Payments either through web browser or mobile app.

Unlike flights, hotels or other travel-related needs, attraction tickets is more likely to be purchased through mobile devices as it’s about small amounts of money and often needed during travels. Ctrip saw 55% of attraction ticket orders generated from its mobile app since the beginning of this year.

Purchases of attraction tickets with WeChat Payment will get 20% to 30% off. A order through Ctrip mobile app will get more, 5-yuan cash reward.

Ctrip plans to invest heavily in online attraction ticket sales this year as it’s a huge market in China that hasn’t been widely digitized. Other online travel services are also eyeing the market. 17u.cn said earlier this month that the newly raised funding will be used in attraction tickets and a couple of other servies.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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