Tencent recently released the cooperation models and revenue-sharing policies for its mobile game platform, which is engaged in incorporating mobile game titles hosted on various sites and services.
Tencent divides gaming content providers (CPs) into three categories according to their cooperation levels with the platform, namely game operators that have access to the platform but run their service independently, joint operators and exclusive licensed game operators.
According to Piao Yanli, deputy manager of Tencent Game, the first type of CPs will pocket 70% of the revenue, basically on par with the share distributed by Alibaba’s and Wandoujia’s mobile game platforms.
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