Tencent Mobile Game

Tencent recently released the cooperation models and revenue-sharing policies for its mobile game platform, which is engaged in incorporating mobile game titles hosted on various sites and services.

Tencent divides gaming content providers (CPs) into three categories according to their cooperation levels with the platform, namely game operators that have access to the platform but run their service independently, joint operators and exclusive licensed game operators.

According to Piao Yanli, deputy manager of Tencent Game, the first type of CPs will pocket 70% of the revenue, basically on par with the share distributed by Alibaba’s and Wandoujia’s mobile game platforms.

The revenue-sharing ratio between joint game operators and Tencent’s platform is 6:4, while more marketing and operation supports will be offered to CPs. Exclusive listened games will gain the core resources of the platform, like data of all social platforms under Tencent as well as that for high-tier users.

Tencent usually claims channel fees before sharing revenues with CPs based on the rates mentioned above. The company did not disclose the channel fee ratio this time, but it is reportedly to stand at between 25% and 40% of the total revenue before deducting channel fees, according to Biz.265g.

Piao added that more than 50 gaming platforms cooperating with Tencent mobile game service saw over 10 million daily active users, of which 20 are PC platforms and 30 are mobile platforms. 8 PC game platforms registered more than 100 million uses, and 9 mobile platforms have over 100 million users.

It takes 4-10 weeks to finish the business procedures before the games can land on the platform. Piao said Tencent assesses over 200 games per month and the key standards in evaluating these games are core gameplay, technical structure, basic experience and business value.

According to data released by Tencent mobile game platform, the percentage of moderate players reached 45% and excessive gamers hit 34%. The genres of RPG, strategic games and cards account for a large chunk of Chinese mobile gaming revenue, while chess and shooting games have a large user base but less revenue, Piao added.

image credit: Tencent Games

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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