Chinese mobile search service Wandoujia announced today it has partnered with LINE, which will oversee the services and marketing activities of the Korean messaging app in Chinese mainland.

In this cooperation, Wandoujia will provide technical supports to LINE’s services in China and the two companies will strengthen the localized features of LINE by integrating the brands and platform resources of both parties.

LINE entered Chinese market in 2012 through a one-year contract with Qihoo 360, which is responsible for promotion and operation of LINE’s services in local market. After announcing this tie-up, LINE expanded its cooperation with other partners like Baidu, 91, Alibaba.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.