Chariot, a line of self-cleaning, hydrophobic clothing by California-based Fidea Inc, has launched a fundraising campaign on Kickstarter to raise a seed funding goal of US $20,000.
Chariot’s cotton clothing is made hydrophobic through bionic technology, which means that any liquids, such as water, Coke or coffee that come into contact with the surface of the material simply roll off. Chariot claims that although its clothing is essentially waterproof, breathability is retained.
Founded by Zhang Mingyuan, the idea for Chariot was inspired from this funny anecdote: his child once urinated on him and caused his mobile phone to suffer water damage. He originally was researching for ways to waterproof electronic devices, but the idea eventually evolved into creating ‘waterproof’ clothing.
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