Divide, a Hong Kong/NY startup, confirmed on its blog that the company has been acquired by Google for an undisclosed sum. The startup added that Divide staff will join Google’s Android team, but it promised “Divide will work as it always has”.

Divide, formerly known as Enterproid, is an enterprise mobile computing platform that helps organizations and individuals to get the most out of mobile technology and corporate BYOD policies. Combining cloud-based management with device-level technology, the platform allows users to configure a separate profile on their own mobile devices for business use, including a suite of business apps for email, calendar, contacts, files, browser, etc.

The company’s name “Divide” literally speaks to its “container approach” in separating cooperation and personal information on employee-owned smartphones and tablets. This approach will cater to the needs of security-conscious enterprises without compromising personal privacy of employees.

According to Recode, the Divide purchase is a part of Google’s plan to make its Android system more enterprise-friendly in workplaces, since Android is usually suspected more vulnerable for malware attacks due to its open source nature.

The company was founded by former Morgan Stanley, MTV and Smule execs and had raised a total of US $25 million from the likes of Google Ventures, Comcast Ventures, Qualcomm Ventures, Globespan Capital Partners and Harmony Partners.

Despite former focus on Android system, Deivide also introduced an iOS version in 2012.

image credit: Divide

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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