DragonTV, a Shanghai-based Chinese TV station, announced earlier this week a partnership with Alibaba Group that will leverage the Internet-based services of the latter, from online marketplace to financial products, to create new business models.

DragonTV has registered some of its most popular TV programs with Yulebao, a mutual fund for Alibaba users. Two months ago Alibaba rolled out Yulebao that was created on top of Yuebao.

Yuebao was one of the biggest things in China last year that had had about 50 million Alibaba users bought the mutual fund operated by THFund, the mutual fund company Alibaba bought a controlling stake in, in half a year since launch. Yulebao is a similar fund that the funding is supposed to be used for the production of certain entertainment or other cultural products — the first two Chinese characters Yu Le means entertainment.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com