Gewara, a Chinese online ticket service, announced RMB200 million yuan (around US$ 32 million) of Series C+ funding from China Media Capital (CMC), pushing the total amount of its C round financing to more than US$50 million together with US$20 million received  from CHD Investment in Oct. 2013.

The capital will be used to improve its service and expand into third- and fourth-tier cities, citing Zhang Xuejing, CEO of the company.

According to data released of the company, Gewara has inked online ticket purchasing deals with more than 1,000 movie theaters across nearly 200 cities nationwide, covering nearly 70% of the domestic online movie ticket market. As of the end of this June, Gewara has recorded a turnover of more than RMB600 million and the firm expects this figure to reach RMB1.5 billion by the end of this year.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.