AppFlood, a global mobile advertising service with roots in China, found the biggest Chinese mobile ad spenders with it in Q2 2014, AppFlood found, are developers with “productivity apps” . As most Chinese advertisers that work with AppFlood are for mobile users outside China, it’s safe to say those productivity apps are of the most active Chinese apps in overseas markets.

It’s not surprising to people who know one thing or two about China’s tech landscape. As I wrote before, many Chinese developers see apps such as Android launcher and lock screen replacement app as entry-point apps which control access to smartphone-based mobile content. Those Chinese apps have been buying users in markets they have no knowledge in, hoping to monetize them later by placing ads and a search box on the smartphone home screen, or sharing revenues from apps they help promote.

Other productivity apps that are actively acquiring overseas users include battery saver, keyboard, among others. Cheetah, the Chinese mobile service developer, is one of the biggest advertisers to more than a few overseas marketing services. With the money spend, 63% of its active users were from outside China as of June 2014, mostly from the U.S. and Europe.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com