Israeli Application Distribution Service ironSource Set up Office in China to Help the Chinese Go Global

We’ve seen an increasing interest from Chinese mobile apps in expanding overseas. The categories range from those that have been proven successful in China such as Tencent’s WeChat, the new that got traction first in overseas markets like Sungy Mobile’s GO Launcher, to newly emerged smartphone management apps who bet that their technologies can beat those in less developed markets.

Naturally, third parties, from mobile payments solution providers to app marketing services, came to help them reach more users or with monetization. Like Qihoo CEO recently pointed out, initial overseas expansion largely depends on third parties who are knowledgeable about different markets.

While many Chinese third-party services have seen the trend and now are making good money by acquiring overseas users for Chinese mobile apps, some foreign services sensed it too and think they are better positioned as they started with non-China markets and have had a global presence.

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