Local on-demand delivery service Line0, which has a website and an app, just announced a multi-million USD series A round led by Sequoia China. In densely populated Chinese cities, there is no shortage of startups lining up to offer food delivery services. Some companies only offer a platform for restaurants to take delivery orders, like Ele.me (“are you hungry”). Others, like China’s Line0 and Daojia (“get home”), and US’s Wunwun and Postmates, work with local food services and have goods delivered by its own network couriers.

As the food delivery battle heats up, how does a startup differentiate from the pack? It may come down to two questions: 1) How does the company speed up delivery while ensuring quality of the food? 2) What type of food merchants is it working with?

To deal with 1), Line0 standardizes a framework to guide its network food merchants, covering areas of logistics, food quality, and customer services. For instance, restaurants have to separate noodles from soup when packaging. To speed up delivery, it has an algorithm that works out the best routes for couriers.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.