Meitu (“beautiful pictures”), now a Chinese household name for photo makeover, has added to its photo-editing repertoire another tool, Poster Labs. With a few taps, the app lets users create a mosaic of 1-5 photos to simulate a magazine cover or design. The slogan says it all: Gao-da-shang (a tongue-in-cheek slang describing something that looks expensive, sophisticated and fancy). 

Today it would be difficult for a new startup to have dibs in the big pie of photo-editing products. But it’s unsurprising for Meitu to launch yet another photo-oriented app, given its incredible popularity – 740 million total installs and 136 million monthly active users, according to Meitu) and the mere fact that people like making themselves and their photos look good.

Many Southeast Asian girls are obsessed with smooth white skin, big eyes and skinny face. Meitu’s selfie apps give them all that with just a few taps. For those more interested in non-portraits, Meitu’s rich selection of filters and mosaic modules instantly give a xiaozi/petite bourgeois touch to the photo featuring their cup of coffee on a wooden table. Now Poster Labs makes you feel even better by featuring you in a magazine and saving you the time to master Photoshop.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.