Momo, the Chinese social app that announced 150 million registered users recently, is testing an advertising system for local merchants that is named Daodiantong (It means express for stores).

Local businesses will be able to place targeted ads based on locations. The Momo system, according to the company, is able to calculate how many users an ad covers in a certain area and a certain period of time. The pricing is based on the user coverage.

The whole process of placing ads can be done through the Momo app for merchants. It’s now only available on Android.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com