JD.com (or JD), China’s leading e-commerce site increasingly known for its efforts in backing up hardware startups, announced this morning that it has attained the exclusive right to take pre-orders for Microsoft’s video game console Xbox One in China.

Instead of accepting orders on its website, JD announced in the press release that it will first take Xbox One pre-orders via WeChat and Mobile QQ, two social networking services offered by Tencent Holdings, the second-largest shareholder of JD. WeChat and Mobile QQ users can place orders for Xbox with a deposit of 499 yuan (US$81) to JD, three days before the company begins taking pre-orders from other Chinese consumers on its website and mobile app on July 31. But the specific price for this product is still unknown.

After selling a 15 percent stake to Tencent this March, JD started its cooperation with the Internet giant by integrating its services onto WeChat and Mobile QQ to capitalize on Tencent’s gigantic user base, as well as to invigorate the online shopping business of the latter. Tencent also announced that its e-commerce properties, including marketplaces Paipai (C2C) and QQ Wanggou (B2C), will be transferred to JD.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.