BesTV and Microsoft jointly announced today that they will introduce Microsoft’s flagship game console Xbox One into Chinese market this September. The news finally settles loads of buzz heated up since the establishment of a joint venture E-Home Entertainment Development Co., Ltd. between BesTV and Microsoft and the lifting of bans on game consoles imposed in 2000.

Xie Enwei, senior VP of Microsoft Grater China, is named as the general manager of Microsoft’s Xbox Department China. In addition, he will also in charge of the joint venture. E-Home Entertainment will invest in an innovation project, helping game developers to develop and distribute games based on Xbox One platform.

Microsoft has sold out over 5 million sets of Xbox Ones in 13 countries since its debut at the end of last year, making it the most successful product of Xbox Series, according to the company. Xbox One is sold for $499.99 yuan in US market. Although the two companies did not disclose the price of Xbox One in China, some media reported that it is priced at 4,999 yuan (around $798).

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.