Daoxila (roughly translated as “happiness is coming”), an online wedding banquet booking service, recently landed a multi-million series B round of funding from Sequoia China. Founded in May, 2010, the e-commerce lists banquet venues in 23 Chinese cities, allowing couples to search vendors by location, budget and number of tables, plus read and write reviews. Daoxila also offers one-to-one consultation to walk couples through the exhausting and stressful process of planning the banquet.

I had no idea how big the wedding business was until I saw a friend of mine post a professionally made short film of her wedding on WeChat. The clip just shows how many vertical industries prosper when couples tie the knot: restaurant, hotel, gown designer, historian/photographer, caterer, florist, baker, tent person, band, DJ, host, wedding planner, transportation company, liquor store, you name it – however personalized you want your wedding to be.

According to the China Wedding Industry Development Report cited in China Daily, about one tenth of the total wedding expense goes to the banquet (May 2013).  In total, $57 billion is spent on 10 million weddings every year, five times more than in the United States.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.