After set-top box, smart TV and smart routers which are expected to transform the living room in China, the emerging Chinese smart device makers began to make portable streaming projectors in order to replace the conventional TV sets which cannot get connected or carry interactive contents or services.

Like HiWiFi, one of the first smart routers of its kind, the first streaming projectors also have attracted much attention and strong venture capital interest in China. XGIMI, one of the first streaming projectors that has made much fuss, announced RMB100 million (roughly US$16 mn) in Series A funding yesterday.

The advantages with a portable projector over other devices include portability and larger screen size. But unlike the traditional projectors which cost less than big-screen TV sets, the newly emerged streaming projectors are priced much higher than most Android smartphones or even smartTVs. The list price for an XGIMI is RMB3000 (about US$500) while LeTV, a Chinese smart TV maker, now is selling a high-spec Android-powered TV model for less than one third of that.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com