Chinese online media company BesTV (SH:600637) invested nearly US$100 million in mobile digital marketing company adSage for a 51% stake in the company with CICC and CVCapital as financial advisers, respectively.

Together with this deal, BesTV planned to establish a digital marketing platform for IPTV, OTT, Internet, mobile Internet and outdoor ads.

Founded in 2007 by some ex-Microsoft technical architects, adSage is a leading online advertising technologies and services provider in China, managing SEM/SEO campaigns for clients in terms of campaign analyses, auto bidding, performance tracking, and intelligent optimizations.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.