As the much sought-after qualities in leaders today, creativity and innovation have enabled the rise and success of countless companies. These traits become more desirable as the public tends to consider them as talents only attributable to a group of creative thinkers led by architects, designers, or musicians.

David Kelley and Tom Kelley, the authors of a book entitled Creative Confidence, believe that the distinction between creative and non-creative groups is a misconception and there are far more creative potentials waiting to be tapped within us all.

As founder and partner of premiere innovation and design firm IDEO, the Kelley brothers have been working on the forefront of innovation industry for more than thirty years. In addition to setting up IDEO, David created Stanford d.school as well as many icons of the digital generation including the first mouse for Apple. Tom is also the author for bestsellers like The Art of Innovation and worked as executive fellow at UC Berkeley and University of Tokyo. TechNode had a chance to talk with Tom to share his journey to a creative life.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.