As a leading mobile analytics service, App Annie is known for its business intelligence, and analytics and stats on apps and digital goods. The company now claims to have over 270,000 registered users and more than 600,000 mobile apps using its platform to track app downloads, rankings, and earnings. Over 90% of the top 100 app publishers on iOS and Google Play use their services.

App Annie has often been quoted or cited as a reliable source for market insights. But in a way, attention to its market intelligence is hiding the company itself, making us overlook how it has evolved and developed as a startup.

App Annie CEO Bertrand Schmitt previously shared with TechNode how he bootstrapped the startup, and our conversation continues on what’s new for the company.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.