Over 4000 companies are making a living by managing Taobao/Tmall stores for merchants or providing them with software and/or services, according to Alibaba. The number was 600 in 2011. Alibaba’s online marketplaces for Chinese retailers saw a 64% increase in the number of third-party service providers and a 72% growth in total merchandise sold through them in 2014.

Offerings from third-party services range from store design, store operations, customer relationship management and data analysis to warehousing and logistics. Taobao already has a marketplace for software tools or services for store owners to choose from and purchase.

Founded in 2007, Baozun was one of the first third parties to help brands manage their stores on Taobao and is now one of the biggest of its kind. Now it has 1600 employees operating online stores for around 100 brands, including a number of international labels. It is reported Alibaba is one of the investors in Baozun.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com