SoarDragon exports Chinese mobile games to Arabic-speaking countries in the Middle East. Co-founder Ma Zhijun, an Arabic-speaking Muslim, was one of the first language specialists hired by veteran Chinese gaming company NetDragon to explore overseas markets for its client games, with Mr. Ma’s team successfully exporting several to the Middle East.

Smartphone games swelled in popularity in China around 2012 and developers began to see meaningful revenues in 2013. SoarDragon was founded at that time, localizing mobile games licensed from Chinese developers and publishing them on iOS and Android platforms. Apart from language translation, religious customs and culture must be taken into consideration in terms of localization. The company set up offices in Dubai, the UAE and Egypt in May 2014.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com