While Kickstarter is about bringing one person’s idea to the needs of many, Krowdpop is doing it backwards, bringing many voices together to urge one K-Pop star to come to their city. According to a survey conducted by the Korean Culture and Information service in 2011, there are over 3 million K-Pop fans worldwide, while in the first half of 2013, sales by the country’s top three entertainment agencies – SM Entertainment, YG Entertainment and JYP Entertainment – soared to a record high of 173 billion Korean won (US$156 million).

Meanwhile, a common problem for overseas concert organizers is that it is hard to know who is in demand in their city. Accordingly, when promoters suggest entertainment agencies organize a concert, there’s a high risk of making a loss. Krowdpop, however, provides a crowdsourcing platform for K-Pop concerts, allowing fans to tell the promoters who they want to see.

In 2014, Teentop successfully delivered the world’s first crowd-sourced tour for a K-pop group in the U.S. and Canada, spotlighted by Billboard magazine. This new way of organizing tours is a win-win-win for fans, star and promoters. Fans benefit by pre-buying tickets at a lower price, while helping the promoter reduce their risk, and K-Pop stars and their agencies benefit from knowing where their fans are.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com