China’s e-commerce giant Alibaba Group has appointed Yu Yongfu as president of its online marketing unit Alimama to spearhead the business into new areas of growth. This appointment makes Yu the helmsman of Alibaba’s three important units: the browser, mapping and online marketing. Yu will report to Alibaba Group COO Daniel Zhang directly.

The former chief executive and chairman of UCWeb, Yu joined Alibaba Group last June when the e-commerce titan acquired the mobile browser, and he was appointed president of the newly-established UC Mobile Business Group under Alibaba. Yu was also named president of Alibaba’s mapping and data service AutoNavi in mid-March this year.

Alimama is an online marketing technology platform that offers sellers on Alibaba Group’s marketplaces online marketing services for both personal computers and mobile devices. Online advertising accounts for the bulk of Alibaba’s income. The company made RMB37.5 billion in revenue from ads on Taobao last year, iResearch estimates.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.