The emergence of local food ordering services is fueling a Chinese trend where local diners are promised greater convenience and access to restaurant menus. Some 20.1% of Chinese internet users used online food ordering services in first half of 2014, according to iMedia research. The booming market has made the sector a regular recipient of venture capital funding.

Chinese online food ordering site Meican completed RMB140 million (US$22.56 million) of Series C funding led by the leading local ratings and reviews service Dianping, with the participation of KPCB, Nokia Growth Partners and Trust Bridge Partners. The company received B round funding last year.

Unlike rivals Ele.me and Daojia, which focus on individual customers, Meican targets enterprise clients that cater for their employees. The site also allows users to build a custom homepage by adding their locations and favorite restaurants. Now operating in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu, Meican is planning to expand to 30 cities in the near future.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.