App analytics and data company App Annie is announcing today the acquisition of Mobidia, a leading mobile measurement company. This acquisition will accelerate the international expansion of App Annie Usage Intelligence by combining large app usage dataset of the two parties, and thus giving insight into the two billion smartphone users worldwide, according to a statement from the company.

Founded in 2004, Mobidia provides mobile analytics and metrics platform, helping clients to gain unique insights into mobile usage trends and improves their application discovery, recommendation and mobile advertising. The startup has received US$16.1 million in six previous financing rounds.

TechNode heard the deal is already completed a few days ago with a mix of cash and equity. Mobidia’s team of 30 joins App Annie, while Mobidia’s Vancouver headquarters will also become App Annie’s 12th global office, App Annie Canada.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.