In a bid to attract women in the growing IoT device market, companies are developing products aimed specifically at the female market. It’s been reported that men are more likely to plan to purchase an in-home IoT device in the next five years compared to women. WayWearables is making an effort to tap into the pool of female customers by working on smart technology for skin care.

According to a survey conducted by Seoul Business Agency, a third of Chinese people spend over RMB 500 (US$82.00) per month for skin care and nine out of ten Chinese women aged 20-30 have a preference for Korean cosmetic brands and quality.

Harnessing this IoT opportunity and China’s beauty market trends, WayWearable has developed an IoT device that gives a total skincare solution, helping users to monitor and protect their skin from UV radiation and atmospheric conditions.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com