China mobile internet company Cheetah Mobile has launched Cheetah Ad Platform, a mobile advertising technology platform designed to help marketers reach and engage global consumers with data-fueled audience targeting technology.

Cheetah Mobile’s mobile applications (Cheetah Apps) and media ad network (Cheetah MediaLink) have united to provide brands with the opportunity to reach the right audience, at the right time, in the right format to attract users throughout the purchase cycle, according to a statement from the company.

As a leading mobile app developer, Cheetah Mobile has accumulated 1.34 billion users around the world and its mobile monthly active users reached over 440 million in Q1 this year. Given that, advertising is an premium option for the company to capitalize on its huge users base and data.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.