China mobile internet company Cheetah Mobile has launched Cheetah Ad Platform, a mobile advertising technology platform designed to help marketers reach and engage global consumers with data-fueled audience targeting technology.
Cheetah Mobile’s mobile applications (Cheetah Apps) and media ad network (Cheetah MediaLink) have united to provide brands with the opportunity to reach the right audience, at the right time, in the right format to attract users throughout the purchase cycle, according to a statement from the company.
As a leading mobile app developer, Cheetah Mobile has accumulated 1.34 billion users around the world and its mobile monthly active users reached over 440 million in Q1 this year. Given that, advertising is an premium option for the company to capitalize on its huge users base and data.
Cheetah Mobile has long been prepared to tap global advertising industry, which is expected to hit $64.25 billion USD in 2015 according to market research institute eMarketer. In an attempt to expand its media reach, the company has acquired mobile advertising company MobPartner and marketing technology company Zoom Interactive to diversify its mobile network.
“Nearly all big global internet companies like Facebook, Google, Twitter, Yahoo have acquired or invested in advertising companies when they are trying to commercialize services globally. That’s quite natural, because advertising is the most convenient path to monetize services overseas. Unlike in China where marketing alliances like Baidu Union and Taobao Union have taken a chunk of the marketing business, advertising is the most important channel for overseas companies when it comes to marketing and they have gained rich experience in data collection.” Cheetah Mobile CEO Fu Sheng said earlier in an interview when commenting on acquiring two ad companies in a roll.
Over the past two years, Cheetah Mobile’s revenue growth has been driven by a significant ramp-up in mobile advertising in overseas markets. Mobile advertising revenue accounted for 89% of total mobile revenue and 48% of total revenue in Q1 2015.
“The Cheetah Ad Platform gives advertisers and publishers full transparency into inventory, ad placements, and performance. Advertisers can broaden their reach with confidence and capitalize on a massive global consumer audience. Our robust measurement, targeting, and optimization solutions are designed to deliver against key performance indicators, such as return on investment and consumer lifetime value for advertisers.” said Djamel Agaoua, senior Vice President of Cheetah’s worldwide sales and former CEO of MobPartner.
Cheetah Mobile also provides various platform products such as Duba.com, Cheetah Browser, game centres, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.
Image Credit: Cheetah Mobile