Uber is beginning to gain traction in China. A leaked memo from the company’s COO revealed last month that the Middle Kingdom will be Uber’s focus market over the coming years. After years of toe-dipping, it seems that the ride-share giant may finally have an inroad in the world’s largest economy.
So how does a competing local company with a medium-to-small market share attempt to nip Uber in the bud? Last week, one of China’s homegrown services released a particularly aggressive ad campaign to do just that.
Car service company Shenzhou gathered together ten high-profile celebrities and released a series of posters on their Weibo page with the slogan ‘Beat U: I’m Afraid Of The Black Car.’
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.