Uber is beginning to gain traction in China. A leaked memo from the company’s COO revealed last month that the Middle Kingdom will be Uber’s focus market over the coming years. After years of toe-dipping, it seems that the ride-share giant may finally have an inroad in the world’s largest economy.

So how does a competing local company with a medium-to-small market share attempt to nip Uber in the bud? Last week, one of China’s homegrown services released a particularly aggressive ad campaign to do just that. 

Car service company Shenzhou gathered together ten high-profile celebrities and released a series of posters on their Weibo page with the slogan ‘Beat U: I’m Afraid Of The Black Car.’ 

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com