Nothing says ‘look at me’ quite like a Chinese tech brand appropriating a Hitler cartoon to take a shot at the world’s biggest technology company.
If you live in a Chinese city, watch Chinese video streams or peruse the local social media, chances are you’re familiar with LeTV’s anti-Apple campaign. From Nazi satire to a high budget parody of Apple’s iconic ‘1984’ ad, LeTV is making it clear that they know who their biggest rival in the local smartphone market is – and that they’re willing to take it on.
This week, LeTV launched three new premium ‘Le Superphone’ models which appear to be the world’s first USB type-C enabled smartphones. The event was simultaneously webcast in Beijing, San Francisco and Los Angeles, highlighting what the company calls its ‘BLS’ (Beijing, Los Angeles, San Francisco) strategy.
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