Sex was a taboo subject in China not long ago. Although it’s the largest sex toy manufacturer globally, making 70% of the world’s adult products, most of them are built for export.

However, changing social attitudes and the country’s booming e-commerce industry have made the once-sensitive topic a profitable business in China.

While Chinese people are still a little conservative when it comes to purchasing sex toys, e-commerce could help to avoid the embarrassing moments at bricks-and-mortar stores. Moreover, a rising number of online retailers are putting more focus on product quality to begin tapping the growing middle class.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.