It was probably only a matter of time until Alibaba folded its two music streaming investments, Xiami and Tiantian, into something shiny and new under the Ali brand. 

This month, they quietly put the acquired brands under Alibaba Music Group, headed by celebrity music executive Gao Xiaosong and backed by a partnership with BMG as well as Chinese labels Rock Records and HIM Records. The switch comes just as the Chinese government laid out a country-wide ban on unlicensed, free music which – with some proactive enforcement – has the potential to completely alter the music streaming landscape in China.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com