China’s appetite for e-retail and O2O has made them insatiable group buyers, as the market sees steep growth for another year. In just one month this June, 17% of Chinese people used a group buying site including top player Meituan, Nuomi and Dianping, a sharp increase on last year in the same period.

According to 88Tuan, a group-buying aggregator that publishes market analysis, the gross merchandise volume for the first half of 2015 totaled 77 billion RMB (about $12 billion USD), exceeding the entire volume for 2014.

In June alone, China spent 16.7 billion RMB ($2.7 billion USD) on group deals, up 1.4 billion RMB ($230 million USD) from last year. 250 million people used group buying services over the same 30 days, an astounding 17% of the entire population. 

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com