WeChat, China’s most popular chat app, rolled out e-book app Weixin Dushu, or WeChat Read, yesterday. The app allows users to share their reading lists and experiences with WeChat friends, and is currently only available on the iOS platform.
WeChat is one of China’s most popular destinations for news reading, but the new app is dedicated for more voracious readers who prefer books. The service will allow WeChat users to read books in EPUB or TXT formats with a clean and ad-free interface.
Weixin Dushu includes a WeChat Moment-like content sharing platform where users can browse through the reading list of WeChat friends and share reading suggestions.
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