Netflix has announced it will be entering four new Asian markets in early 2016, including South Korea, Singapore, Hong Kong and Taiwan. The company launched its Asia presence in Japan this month.

The U.S.-based subscription streaming service has effectively traced a line through China’s eastern and southern neighbors, though plans to enter the mainland itself are still frustratingly vague. The company has hinted that is will be seeking partners, but has made no concrete statement. One reason for their hesitation could be the intense competition posed by new entrants in the industry.

Earlier this month, Chinese e-commerce giant Alibaba rolled out its own subscription-based streaming service, TBO, short for ‘Tmall Box Office’. The service costs 39 RMB per month ($6.08 USD) or 365 RMB per year ($57 USD).

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com