In the latest WeChat test build, China’s dominant messaging app finally added the long expected group call with voice and video into its growing inflating product line.

This feature, first appearing on WeChat Address Book, a standalone app, will be a game changing function and a massive weapon targeting on similar services like Skype, as well as WeChat’s old brother, QQ, which is the most popular desktop instant messenger in China.

Unlike another popular messenger app Line, WeChat is good at integrating (or cramming) unrelated services including a running tracker, ebooks, mobile games, mobile payment and IoT into the one and only WeChat app, and the bigger beast gets, the more users are likely to rely on it.

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Wang Boyuan

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