Xiaomi’s Mi Band is so far one of the highest-selling wearables, or smart hardware products in general, in China. It announced shipment of 6 million units in June 2015, less than a year after its launch.

However despite having the Xiaomi logo on it, the activity tracking wristband was designed and made by Chinese startup Huami in which Xiaomi and Shunwei Capital Partners, the venture capital firm co-founded by Xiaomi CEO Lei Jun, made an investment when it was founded in early 2014.

The product itself is comparable to average activity trackers on the market. So the better-than-average sales are believed driven by Xiaomi’s involvement: 1) its brand, 2) the company’s low-cost pricing strategy (at a RMB79 (US$13) listing price, one tenth of that for a Fitbit Flex), and 3) its strong distribution capability.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com